Here’s the third post in our series on graphic design in letterhead. This installment features stationery from zoos and aquaria in the U. S. Midwest, and includes multiple examples from a couple of zoos:
Cincinnati Zoo appears to have had multiple letterheads in the early 1960s, and both it and Cleveland Zoo redesigned their stationery at some point in the decade.
I must admit that I prefer the whimsy of Cincinnati and Cleveland Zoos’ early 1960s designs to their late-1960s counterparts.
1a & b. Cincinnati Zoo
2. Zoological Society of Cincinnati, a decade later
3. The (old) Cleveland Aquarium, not to be confused with the new Greater Cleveland Aquarium
4. Cleveland Zoological Society, former parent organization and current membership arm of the Cleveland Zoo (which is now the Cleveland Metroparks Zoo), early 1960s
5. Cleveland Zoological Society, late 1960s
Not reproduced is the reverse of the stationery sheet, where most of the Zoo’s trustee listing, other than the executive board, was moved. (The bleed-through is faintly visible in the image.)
6. Fort Wayne Zoological Society (parent organization of the Fort Wayne Children’s Zoo)
Note that this letter was written before the Zoo’s opening date, in April 1964.
8. Lincoln Park Zoo, Chicago
While many zoos–including the Bronx Zoo–are founded by their sponsoring zoological societies, the Lincoln Park Zoological Society was founded several decades after its zoo had opened.
9. Shedd Aquarium, Chicago